by Red Gear Works | Aug 17, 2022 | Articles, Branding
A forgotten brand is like a sleeping giant. When awakened, it has the potential to recapture market share and become relevant again. However, resurrecting a forgotten brand is not easy. It takes careful planning and execution to give a forgotten brand new life. Many...
by Red Gear Works | Aug 16, 2022 | Articles, Branding
As awareness of environmental and social issues grows, so does the demand for “conscious” brands – those that are transparent about their manufacturing processes and have a commitment to sustainability. This trend is being driven by millennials, who...
by Red Gear Works | Aug 15, 2022 | Articles, Small Business
Data is the lifeblood of any business, large or small. Without data, businesses would be flying blind, making decisions based on hunches and gut feelings rather than hard evidence. But what exactly is data, and how can small businesses use it to drive growth? In its...
by Red Gear Works | Aug 12, 2022 | Articles, Marketing, Small Business
Effective Marketing Strategies and Plans for Small Business Entrepreneurs A marketing strategy is an overarching view of how your business will succeed in the marketplace. An effective marketing plan maps out ways to implement your strategy and achieve your strategic...
by Red Gear Works | Aug 10, 2022 | Articles, Small Business
If you’re like most busy entrepreneurs, you know that there’s never enough time in the day to get everything done. You’ve probably thought about hiring a virtual assistant, but you’re not sure where to start. This article will help briefly...
