by Red Gear Works | Aug 9, 2022 | Articles, Small Business
In a world where technology reigns supreme, it’s easy to forget the value of human connection. Although businesses are relying more and more on digital communication, the best way to engage customers is still through good old-fashioned customer service. And that...
by Red Gear Works | Aug 8, 2022 | Articles, Marketing
In business, there are various methods of calculating profits and losses. One popular method is called cost per mille, or CPM. This approach calculates how much it costs to earn one thousand impressions or views of an advertisement. It’s often used in online...
by Red Gear Works | Aug 5, 2022 | Articles, Branding
Consistency is key when it comes to branding your business online. In order to create a memorable and recognizable brand, you need to be consistent with your messaging, visuals, and tone. When people visit your website or social media pages, they should immediately...
by Red Gear Works | Aug 2, 2022 | Articles, Marketing
In the past, businesses could rely on word-of-mouth and other forms of traditional marketing to bring in customers. However, with the average consumer spending more money than ever before, businesses can no longer afford to neglect digital marketing. In order to keep...
by Red Gear Works | Aug 1, 2022 | Articles, Branding
In order to measure the return on investment of brand management, you must first define what you are measuring. Brand management is the process of creating, managing, and protecting a brand’s equity. Brand equity is the value of a brand and is composed of three...
