by Red Gear Works | Aug 2, 2022 | Articles, Marketing
In the past, businesses could rely on word-of-mouth and other forms of traditional marketing to bring in customers. However, with the average consumer spending more money than ever before, businesses can no longer afford to neglect digital marketing. In order to keep...
by Red Gear Works | Aug 1, 2022 | Articles, Branding
In order to measure the return on investment of brand management, you must first define what you are measuring. Brand management is the process of creating, managing, and protecting a brand’s equity. Brand equity is the value of a brand and is composed of three...
by Red Gear Works | Jul 31, 2022 | Articles, Branding
In order to create a successful business, you need a great product and a clever marketing strategy. However, there’s one more ingredient that’s often overlooked: branding. Many small businesses make the mistake of thinking that branding is unimportant, but...
by Red Gear Works | Jul 29, 2022 | Articles, Branding, Marketing
Branding has always been an important part of a company’s marketing strategy, but in today’s digital age, it is more critical than ever. In order to keep up with the competition, companies need to adopt an agile branding strategy that allows them to quickly adapt to...
by Red Gear Works | Jul 28, 2022 | Articles, Small Business
Small businesses, especially those just starting out, often do not think they need a website. However, there are many reasons why your small business should have a website. First, a website is a low-cost way to market your business. You can include information about...