Don’t Fear Branding. Embrace It!

Don’t Fear Branding. Embrace It!

Don’t Fear Branding. Embrace It. Branding is a crucial component in business development. Your brand showcases what you do and who you are to the world. Think about companies like McDonald’s or Amazon. You don’t have to see their names to know...
Why Branding Matters For Authors

Why Branding Matters For Authors

Why Branding Matters For Authors Many writers do not realize how much branding matters to them (or to anyone else). This article discusses the impact that branding has on authors and why they should care about it. First, some definitions: Brand is a word that...
6 Reasons to focus on Brand Marketing

6 Reasons to focus on Brand Marketing

Brand marketing is more than just advertisement. Like branding, a business is more than just colors and logos. Brand marketing is about personality development. Customers have plenty of options to choose from, giving a hard time to businesses. Introducing Brand...