by Red Gear Works | Aug 16, 2022 | Articles, Branding
As awareness of environmental and social issues grows, so does the demand for “conscious” brands – those that are transparent about their manufacturing processes and have a commitment to sustainability. This trend is being driven by millennials, who...
by Red Gear Works | Aug 5, 2022 | Articles, Branding
Consistency is key when it comes to branding your business online. In order to create a memorable and recognizable brand, you need to be consistent with your messaging, visuals, and tone. When people visit your website or social media pages, they should immediately...
by Red Gear Works | Aug 1, 2022 | Articles, Branding
In order to measure the return on investment of brand management, you must first define what you are measuring. Brand management is the process of creating, managing, and protecting a brand’s equity. Brand equity is the value of a brand and is composed of three...
by Red Gear Works | Jul 31, 2022 | Articles, Branding
In order to create a successful business, you need a great product and a clever marketing strategy. However, there’s one more ingredient that’s often overlooked: branding. Many small businesses make the mistake of thinking that branding is unimportant, but...
by Red Gear Works | Jul 29, 2022 | Articles, Branding, Marketing
Branding has always been an important part of a company’s marketing strategy, but in today’s digital age, it is more critical than ever. In order to keep up with the competition, companies need to adopt an agile branding strategy that allows them to...
by Red Gear Works | Jul 27, 2022 | Articles, Branding
Brands should experiment with new ideas because it can help them stay relevant and top of mind with consumers. In order to do this, they need to be creative and open to change. It’s also important to test new concepts and products before investing too much money...
