Resurrecting a Forgotten Brand

Resurrecting a Forgotten Brand

A forgotten brand is like a sleeping giant. When awakened, it has the potential to recapture market share and become relevant again. However, resurrecting a forgotten brand is not easy. It takes careful planning and execution to give a forgotten brand new life. Many...
The Rise of ‘Conscious’ Branding

The Rise of ‘Conscious’ Branding

As awareness of environmental and social issues grows, so does the demand for “conscious” brands – those that are transparent about their manufacturing processes and have a commitment to sustainability. This trend is being driven by millennials, who...