How to Create Social Media Promotions That Work
Social media is a powerful tool for businesses of all sizes. When used correctly, social media can help you reach a new audience, generate leads, and boost sales. However, many businesses struggle to create social media promotions that work. In this article, we'll...
How to Optimize Your Local SEO Efforts for Greater Visibility
As a small business owner, you likely understand the importance of having a strong online presence. After all, that's where most customers and clients will go to learn more about your company and what it has to offer. However, it's not enough to simply have a website...
Start a small business with no money using only your phone
In these tough economic times, many people are looking for ways to make extra money. Starting your own small business is one way to do this, but it can seem like a daunting task, especially if you don't have any money to start with. Luckily, there are ways to start a...
Resurrecting a Forgotten Brand
A forgotten brand is like a sleeping giant. When awakened, it has the potential to recapture market share and become relevant again. However, resurrecting a forgotten brand is not easy. It takes careful planning and execution to give a forgotten brand new life. Many...
The Rise of ‘Conscious’ Branding
As awareness of environmental and social issues grows, so does the demand for "conscious" brands - those that are transparent about their manufacturing processes and have a commitment to sustainability. This trend is being driven by millennials, who are the most...
How to use data to drive growth for your small business
Data is the lifeblood of any business, large or small. Without data, businesses would be flying blind, making decisions based on hunches and gut feelings rather than hard evidence. But what exactly is data, and how can small businesses use it to drive growth? In its...
Effective Marketing Strategies and Plans for Small Business Entrepreneurs
Effective Marketing Strategies and Plans for Small Business Entrepreneurs A marketing strategy is an overarching view of how your business will succeed in the marketplace. An effective marketing plan maps out ways to implement your strategy and achieve your strategic...
6 Steps to Finding the Perfect Virtual Assistant
If you're like most busy entrepreneurs, you know that there's never enough time in the day to get everything done. You've probably thought about hiring a virtual assistant, but you're not sure where to start. This article will help briefly discuss the benefits of...
Improve customer engagement by showing you care
In a world where technology reigns supreme, it's easy to forget the value of human connection. Although businesses are relying more and more on digital communication, the best way to engage customers is still through good old-fashioned customer service. And that means...
What is CPM in Marketing?
In business, there are various methods of calculating profits and losses. One popular method is called cost per mille, or CPM. This approach calculates how much it costs to earn one thousand impressions or views of an advertisement. It's often used in online...
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