Improve customer engagement by showing you care
In a world where technology reigns supreme, it's easy to forget the value of human connection. Although businesses are relying more and more on digital communication, the best way to engage customers is still through good old-fashioned customer service. And that means...
What is CPM in Marketing?
In business, there are various methods of calculating profits and losses. One popular method is called cost per mille, or CPM. This approach calculates how much it costs to earn one thousand impressions or views of an advertisement. It's often used in online...
Why consistency is key in digital branding
Consistency is key when it comes to branding your business online. In order to create a memorable and recognizable brand, you need to be consistent with your messaging, visuals, and tone. When people visit your website or social media pages, they should immediately...
Find out why spending is increasing and what you need to do to invest in digital marketing
In the past, businesses could rely on word-of-mouth and other forms of traditional marketing to bring in customers. However, with the average consumer spending more money than ever before, businesses can no longer afford to neglect digital marketing. In order to keep...
How do you measure the ROI on brand management?
In order to measure the return on investment of brand management, you must first define what you are measuring. Brand management is the process of creating, managing, and protecting a brand’s equity. Brand equity is the value of a brand and is composed of three...
How To Lose Money With BRANDING!
In order to create a successful business, you need a great product and a clever marketing strategy. However, there's one more ingredient that's often overlooked: branding. Many small businesses make the mistake of thinking that branding is unimportant, but successful...
Why agile branding is the future of successful marketing
Branding has always been an important part of a company’s marketing strategy, but in today’s digital age, it is more critical than ever. In order to keep up with the competition, companies need to adopt an agile branding strategy that allows them to quickly adapt to...
Why your small businesses should have a website
Small businesses, especially those just starting out, often do not think they need a website. However, there are many reasons why your small business should have a website. First, a website is a low-cost way to market your business. You can include information about...
Why Brands Should Experiment With New Ideas
Brands should experiment with new ideas because it can help them stay relevant and top of mind with consumers. In order to do this, they need to be creative and open to change. It's also important to test new concepts and products before investing too much money in...
Increase customer retention with engagement marketing
It's no secret that it's cheaper and more effective to retain customers than to acquire new ones. And yet, so many businesses focus on acquisition at the expense of engagement. The truth is, you can increase customer retention with engagement marketing. Engagement...
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