Don’t be afraid to diversify: how to start a small business on the side
If you’re not afraid of starting a small business on the side, there are plenty of ways to do so. You could start a blog and generate income from advertising, or consult part-time for others in your industry. There are also plenty of online tools and resources that...
How a Business Coach Can Help Grow Your Business
There are many reasons why you might need help growing your business. Maybe you're just starting out, or maybe you're facing some challenges that seem insurmountable. A business coach can help you identify and address the obstacles blocking your success and help you...
How to Survive a Small Business Move
Small businesses are often considered to be the backbone of the economy, but that doesn't mean they're immune to relocation. When a small business owner decides to make a move, they need to be prepared for all the challenges that come with it. Here are five areas to...
How to find and work with freelance service providers
If you're like most entrepreneurs, you want to do everything yourself. But sometimes the task just isn't feasible or affordable. That's where freelance service providers come in. These professionals can help with everything from project management to creating a...
Why Branding Is Important For Nonprofits
Nonprofits have always been known for their great work, but they can only do so much with the public's understanding of who they are and what they stand for if they don't have a strong branding strategy. A well-done branding campaign can help to increase donations and...
The power of word-of-mouth marketing
Word-of-mouth marketing is one of the oldest and most effective marketing techniques available. The power of word-of-mouth marketing comes from the fact that it is a communication process that occurs between people who know each other. Because word-of-mouth marketing...
The rise of user-generated content: what does it mean for brands?
User-generated content has come to represent a cornerstone of a brand’s online presence. Inherent in the term are two key concepts: first, that content is created by individuals and not commissioned or produced by the company; and, second, that the content is...
Retention Is Key: 5 Ways To Increase Customer Loyalty
Retention is an important part of any company’s strategy. If a customer leaves, it can be difficult to get them to come back. Not only do they have to be convinced that the company is better than its competitors, they also have to be persuaded that the product or...
Why you need to focus on your Brand
The brand is the single most important factor when it comes to consumer behavior. Whether you are selling a product or a service, your brand is what will make the difference between success and failure. When you focus on your brand, you create a unique identity for...
How To Create A Disruptive Marketing Strategy
Disruptive marketing strategies are not just for the startups anymore. Companies of all sizes are incorporating disruptive marketing into their businesses to stay ahead of the competition. Disruptive marketing is a term used to describe marketing tactics that try to...
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