Reach Your Marketing Goals with Outside Help


If you find yourself having a hard time achieving your marketing goals, you should think about hiring outside help. This will give you a fresh perspective of your company and its marketing needs. In this guide, you will learn what to look for in the right professionals as you work towards reaching your marketing goals.


What to Look For in Sales and Marketing Professionals

Marketing is all about finding and hiring the right talent. There are many things to consider when looking for new employees. Before you begin looking for marketing and sales professionals, you should assess your needs.


Don’t know where to begin? Start by defining your goals. What are the top three most important things you want to achieve in the next 12 months?


Knowing your goals will allow you to focus on the people that will help you achieve them. If your goal is to increase revenue and market share, it might be beneficial to look for someone who has experience in marketing or sales.


Before hiring a marketing or sales professional, you should also consider their personality. Because they are more likely to be passionate about the company’s goals, you want them to be driven and motivated.


Check to see if they are able to achieve their personal goals. If they do, you should be able to benefit from their efforts in helping your company achieve its goals.


Pros of Hiring Freelancers or Full-Time Staff

You have many options when it comes to hiring freelancers. Freelancers don’t have to worry if they are entitled to any benefits. You can also give them assignments as you need them without worrying about adding them to your permanent staff.


You may end up paying their severance pay if you hire a freelancer, full-time employee, or full-time employee. It can also cause cash flow problems if the funds are not available.


Cons of Hiring Freelancers or Full-Time Staff

Freelancers may not be as invested in your company as someone who works for it full-time and may not provide the same level of customer service as a full-time employee.


What’s more, freelancers are also more expensive in many cases because they usually work on an hourly rate rather than being paid a salary or by commission. And if you hire a freelancer then let them go after their task is completed, they won’t have the same level of investment in your company as someone who works with you every day.


It can be costly and frustrating to rely solely on freelance work. You don’t know how many hours you will get each week, which can lead to you overpaying for services you don’t need. Although a freelancer may not have the same skills as your full-time employees, they can often bring more than what is required for their job.


A Few Things You Can Do to Give Your Sales Team a Boost

There are many ways you can boost your sales team. One way to do this is by using Instagram to market your products and services.


Instagram will require that you resize your image in order to comply with the upload requirements. You can easily resize an image for Instagram with free tools. You simply need to upload your image, select the Instagram image type that you want to resize, and then download it.


You can also give your sales team an extra boost by optimizing your website content for search engine optimization (SEO).

In need of marketing help? Check out Red Gear Works’ services.