Is it time to change your branding plan?

Is it time to change your branding plan?

Are you happy with your current branding plan? If not, it might be time for a change. Small businesses need to be constantly evolving in order to stay relevant and ahead of the competition. A good branding plan can help you do that. If you’re thinking about...
The Truth About Being a Small Business Owner

The Truth About Being a Small Business Owner

As a society, we tend to glamorize small business ownership. We see the successful entrepreneur as a rags-to-riches story, an underdog who made good. And while there’s certainly truth to that narrative, it’s not the whole story. Being a small business owner is hard...
Rebranding: Why and How

Rebranding: Why and How

In today’s business world, companies are always looking for ways to stay relevant, and one way to do that is through rebranding. Rebranding is the process of changing the image of a company or product. This can be done for a variety of reasons, such as wanting...