Videos have become an important part of marketing, especially when it comes to grabbing the attention of your viewers. After all, Video is responsible for almost 90% of the overall custom ecommerce website traffic. 

Videos tend to be the most effective form of content marketing to attract new leads and increase conversion rates. It will make up more than 82% of all customer internet traffic. It can be highlighted that video will be the future of online marketing.

Therefore, you need to produce appealing videos to achieve your marketing goals. You can use video marketing tools to help you create appealing marketing videos.

However, there are many tools you can use to grow your business and boost your business sales, it can be difficult to get the right match for your video marketing needs.

That’s why in this article, we’ll share the best video marketing tools to boost sales and grow your business.

1. Canva

Canva is a great way to introduce your brand, product, or service to the world. It is the do-it-yourself marketer’s favorite video marketing tool that allows you to just create videos without technical skills or hiring a professional. 

Canva provides a wide range of templates and tools that are easy to use and can be customized to fit your brand concept. With canvas, you can create title cards, add motion graphics or even design an eye-catching thumbnail. 

Canva helps you to create and edit marketing videos in multiple formats for platforms like YouTube, LinkedIn, or Facebook. This is a great tool, especially if you are a small business because you can create videos for free, just choose a template to get started. 

2. Vyond

Vyond’s initial name was GoAnime. is one of the best video tools for making an animated video with high quality, and has a very professional appearance.

Its easy-to-use features such as Drag and Drop, the ease of choosing a background, and setting dialogs can be directly synchronized with lip motion.

What makes this video tool the best is the addition of a very simple voice dialogue or narration, you can upload audio files from various supported devices, such as PCs, audio recorders. or you can directly record on this platform.

3. Wistia

Wistia is a professional platform focused on business and marketing. If your company is looking to run a business with video marketing, Wistia is the right answer. It lets you host videos on its platform that has one of the highest quality playbacks. 

Wistia offers a professional way for businesses and brands to host their content without being hindered by ads, slow buffer speeds, or amateur content that could drive your target audience away. You can also add a logo, change colors, and even assemble form, links, and CTAs 

4. Vimeo

Vimeo is a powerful video marketing tool designed for creative professionals. Vimeo has a good reputation for being a creative community where members can easily create channels, start groups, and engage with other viewers. 

Vimeo allows its creators to share, discover, and be inspired through video. The site consists mostly of creative and personal work, which can appeal to both small and large businesses. 

The creativity-driven environment with HD quality is the reason why Vimeo has continued to be successful over the years.

5. Vidyard

Vidyard is a video marketing tool for professionals looking to create expert footage with their screen or webcam for presentations or live video. This allows you to personalize communication with your customers and build communication with your team. 

This tool is best for engaging with your audience as it gives you access to use video analytics where you can check your video engagement and learn more about your audience. 

6. Animoto

Animoto is the right choice for every business because it allows you to drive website traffic, boost sales, and engage with customers. Many marketers, vloggers, and photographers have used Animoto to make engaging videos. 

This tool has proven to be an effective tool with many features that lets you create videos from scratch, edit recorded videos, and upload videos to suit your online or social media platforms. 

7. TubeBuddy

TubeBuddy is one of the top YouTube management and analysis tools. It provides you with some useful data to help you develop and grow your YouTube Channel. Some of the most popular YouTubers use the TubeBuddy tool to help them with video SEO, promotion, and publishing.

Additionally, this tool gives you a clearer insight into how your video would perform in a search and gives insights into how many live subscribers you have.

8. VidIQ

vidIQ is a powerful tool that gives you insights into YouTube analytics to help you build loyal subscribers and attract new ones. It is known to have quite complete features and is very easy to understand. 

These features provide you with important data and information such as total numbers of viewers, global Youtube ranking, subscribers gained, etc. It will help you strategize your business to compete with your competitors. 

The features you will get depend on the package you choose. The packages that have a higher price usually have much more complete features than packages that have a lower price.


Now surely you have found the right video marketing tools for your business. This is a pretty good start before you finally create a content campaign because it is essential to produce high-quality content that can catch your audiences’ attention.

Video marketing tools will help your business in achieving its marketing goals, especially in terms of increasing sales and attracting more customers. They will let your audience see the potential of your business and can help your business compete with your competitors.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email: [email protected] 

LinkedIn: Andre Oentoro